Winter '24 Prints
I had the task to create a print that seamlessly intertwined the images of golf and WMG's distinct brand identity. WMG is known for its hidden gems and playful surprises within the designs.
Inspired by the concept of 'Easter eggs' or 'Where's Waldo' elements, I created a design that merged golf's iconic imagery with the company's identity in a subtle manner.
The central element of this design was the face of a golf ball, however I took this familiar image and transformed it into something uniquely WMG. I recreated the company's name, 'William Murray', to outline the dimples of the golf ball. When observed from a distance, the design looks like a repeated pattern but when viewed up close, the individual dimples of the golf ball unveiled the 'William Murray' name.
Here you can view the final technical flats created on Adobe Illustrator that show the golf ball design on both a men's polo and button down shirt.
